Marty Birkel Joins Lighthouse

20 Year Constellation Brands Executive, Marty Birkel, Joins Lighthouse' Board of Advisors

Cannabiniers, a global cannabis brand management company, today announces Marty Birkel as the company's newest board member. Former President of Ballast Point Brewery and twenty years of experience in global beer, wine, and spirits with Constellation Brands, Birkel brings decades of knowledge focused on building brands, managing aggressive market expansion, marketing, operations and hospitality in support of adult beverages.

"In my 20 years at the forefront of the spirits industry, there have been few moments as significant as where we find ourselves today as the worlds of alcoholic beverages and cannabis merge. The innovators at Cannabiniers are truly at the forefront, and I'm thrilled to join them as a dynamic shift in the industry takes hold," said Marty Birkel.

During his 20 years with Constellation Brands, Birkel served as Chief Global Sales Officer- Wine and Spirits, President of Ballast Point Brewing, President of Constellation Spirits, and Executive Vice President of Barton Beers. He led a $70 million capital project, which expanded brewing production to Virginia, optimized Ballast Point's West Coast production footprint, and expanded restaurant/tasting rooms to Chicago, San Francisco and Disneyland. Over the past two years, Birkel was key in the Ballast Point acquisitions of Florida's second largest craft beer company, Funky Buddha, and Four Corners, a Dallas based dynamic and bi-cultural Hispanic and Anglo craft brand.

"This represents another meaningful and strategic step in a series of moves that will further build our company's Board of Directors and Advisors, enhancing strategic thinking, business integration, leadership, and brand strength," said Victor Jerez, President and Chief Operating Officer of Cannabiniers. "Having held a variety of senior management positions and possessing well-versed knowledge of national and global beer, wine and spirits, Marty's addition to the board will function as a key driver to support the expansion of our national brewery acquisitions and operations, allowing us to fully reach national targets ahead of plan."

Cannabiniers continues to expand its advisory board and executive team with leaders who have a proven track record in the beverage space. Earlier this year, Cannabiniers announced the addition of Former President of PepsiCo-East, Michael Lorelli to its board.

For information about Cannabiniers' full suite of brands, please visit: www.cannabiniers.com.

About Cannabiniers

Cannabiniers, located in San Diego, CA, is a global cannabis brand management company, revolutionizing the cannabis industry with first to market, patented, safe, natural and fast acting infusion technology focusing on products that are healthy for the consumer and that positively impact the environment with products that will continue the mission of normalizing cannabis use.


Lighthouse Expands Executive Team with CPG Industry Titan

Lighthouse Strategies, LLC, Expands Executive Team with CPG Industry Titan

From leading functional beverage brand, Maikel van de Mortel takes a position with Leading Portfolio Management Company.

Lighthouse Strategies LLC (“Lighthouse”), a finance, research & technology, and portfolio management company, today announces the expansion of its executive team with the hiring of Maikel van de Mortel, Executive Vice President of Marketing. This expansion will further assist Lighthouse’s aggressive growth plans across all of the brands within their portfolio.

As former Vice President of Marketing and Branding at leading functional beverage company, So Good Brand, Inc., Maikel van de Mortel brings an extensive background of building brands within emerging markets, specifically in the functional beverage, natural, and organic foods space. In his role, van de Mortel will continue to build and manage Lighthouse’s marketing team, supporting comprehensive branding, marketing, content, public relations, ecommerce, and product launch initiatives for the company.

“Having built dozens of national and global brands, and launched numerous new products and campaigns for widely-recognized brands like General Mills, I’m ecstatic to bring my expertise to Lighthouse, helping leverage its first-to-market brands and create new categories along the way,” said Maikel van de Mortel, Executive Vice President of Marketing. “With an extensive background in the health & wellness market, I’m looking forward to propelling the whole suite of innovative products to the next level.”

“With our company growing at a steadfast pace, it’s important we build a team of experts who have optimal and diverse experiences within the industry,” commented Michael Hayford, President Lighthouse Strategies. “With the addition of Maikel van de Mortel, the Lighthouse team is well suited in continuing our growth trajectory to becoming a prevalent force across multiple industries.”

Lighthouse Strategies has built a disciplined and market diversified portfolio of companies ranging from food and beverage services, and breweries. For more information about Lighthouse Strategies, visit www.lhsllc.com.


Michael Lorelli Joins Lighthouse

Former PepsiCo-East President, Michael Lorelli, Joins Lighthouse' Board of Directors

Cannabiniers, a beverage, technology & brand management company revolutionizing the cannabis industry with first to market, patented, safe, natural and fast acting infusion technology, today announces Michael Lorelli as the company's newest board member. Former President of PepsiCo-East, Lorelli brings his decades-long experience focused on building brands and managing public and private boards, to chairing key committees of the Board. This is the first step in a series of moves that will further build out the company's Board of Directors to enhance leadership and brand strength.

Cannabiniers forecasts marijuana-infused beverages could become a multi-billion dollar market in the U.S. in the next four years. Beverage makers are taking advantage of the opportunity as revenue from cannabis beverages could outpace the general demand for cannabis products twofold, capturing 20% of the market for marijuana edibles by 2022.

"Having led high performing businesses from all angles, including manufacturing, distribution, sales and agreements, I'm excited to roll up my sleeves and help Cannabiniers achieve rapid success in this emerging industry," said Michael Lorelli. "Cannabiniers has already positioned itself as a leader in the fast growing and ever-evolving cannabis industry, I'm thrilled to be supporting this groundbreaking company as it continues to disrupt the trillion dollar CPG industry."

Lorelli has held a variety of corporate director seats in both public and private companies. During his decade with PepsiCo, Inc., Michael served as President of Pizza Hut International, President of PepsiCola's Eastern U.S. bottling operations, and Chief Marketing Officer for PepsiCola North America. He has chaired committees of several Public companies, and currently serves on the boards of several businesses.

"Our business is growing in every way possible, from revenues, people, real estate, and complexity; as such it is a top priority for management to ensure that we develop and grow governance at a pace that matches or exceed the company's growth rate," commented Timothy Walters, President and Chief Operating Officer of Cannabiniers. "We are excited to have Mike join our company, as a former President of Pepsi Co (a Fortune 50 Company), responsible for over a billion dollars in annual revenues Mike brings priceless experience, structure and vision to our organization. We see this as an indicator of where public and corporate opinion is regarding cannabis (THC and CBD), as well as an indicator of how our brands are perceived by CPG Professionals, CPG corporations and the market."

Cannabiniers' vision is to create revolutionary products that are safe, natural, responsible, and lifestyle integrated; through which Cannabiniers' brands will normalize cannabis consumption for both medical and adult use as part of daily life.

For information about Cannabiniers' full suite of brands, please visit: www.cannabiniers.com.

About Cannabiniers

Cannabiniers, located in San Diego, CA, is a beverage, technology & brand management company revolutionizing the cannabis industry with first to market, patented, safe, natural and fast acting infusion technology focusing on products that are healthy for the consumer and that positively impact the environment with products that will continue the mission of normalizing cannabis use.